Mecanic Couture
- Artisan Sellier Créateur -
Mecanic Couture:
A Handcrafted Visual Identity
When Julian Richard, a leather craftsman and creator at the helm of his company Mecanic Couture in Piriac-sur-Mer, entrusted me with the creation of his visual identity, the goal was clear: to reflect both his artisanal expertise and the timeless elegance of his craft.
The visual identity, sleek and refined, is built on a black and white palette, highlighting the precision and elegance of his work. The logo, the centerpiece of this identity, is a fusion of two letters — an M and a C — interwoven and encircled by two rings. This design resembles a seal of quality, like a stamp symbolizing the precision and care infused into every creation. The artistic choices in the design represent both mechanics, essential to his process, and stitching, his specialty, as well as the quality of the materials he uses. The design also represents the bonds woven between his works and their owners. This interlacing reflects Julian's unique craftsmanship, blending tradition with modernity.
Choose Mecanic Couture!
Julian Richard, through Mecanic Couture, brings his talent to the repair and restoration of leather and fabric in vehicles. Whether it’s cars, motorcycles, or boats, he revives materials with remarkable precision and expertise. His craftsmanship covers everything from meticulous finishes to intricate details, ensuring that each repaired piece regains its full splendor, whether worn by time or damaged through daily use.